Another boogeyman gets the social science research torture
The Scotsman - UK - Alcohol ads 'make teenagers drink more':
"Interviews with more than 4,000 young people aged 15 to 26 found that those who reported viewing more drink adverts also consumed more alcohol.
"Each additional advertisement viewed per month was associated with a 1 per cent increase in the number of drinks consumed. Increased advertising spending also led to heavier drinking over time."
Isn't it possible that interest in drinking has something to do with how much alcohol advertising you see? Does automobile advertising cause driving? If the modern-day Anti-Saloon League really is concerned about "binge drinking" by young people, why don't they support policies that allow parents to drink with their children socially - this was how I learned. These continuing attacks on legal articles of commerce and commercial speech are just the thin edge of a wedge that will destroy both rights and reasoned debate in many fields as time goes by.
posted by J. Keen Holland @ 5:23 AM
1 comments
1 Comments:
One can only hope that advertising produces results. Certainly, all of the data I have seen supports that hope. Otherwise, a lot of money is disappearing down a very large rathole!
There is an inconsistency between the description of the sample group and the headline. Only those 15-19 in the sample are teenagers; and, only those 21-26 in the sample can legally purchase and consume alcohol. The age range of the sample is ridiculous.
Alcohol advertising does not overtly encourage illegal behavior (underage drinking); it does overtly encourage responsible consumption by those legally permitted to consume alcohol. Of course, prohibition did not overtly encourage bootlegging either.
I agree with your comment about children drinking with their parents. I was raised that way and so were our children. For me and for them, drinking was no great thrill, because we did it at home.
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