No ads soliciting Oscar votes for "The Passion of the Christ"

News from Reuters via CNN.com:
"Academy President Frank Pierson praised Gibson for working to restore the Oscars as a 'celebration and appreciation of excellence' and resisting the 'crass commercialism that was threatening the integrity of the award.'"

Once again, Mel Gibson and his Icon Productions partner Bruce Davey have shown themselves once again to be "a class act." They will mail DVDs to Academy members and arrange some special theater screenings for them, but there will be no massive advertising blitz. They believe the work should speak for itself. This was the ideal when the Academy of Motion Picture Arts and Sciences was established. Well done, Icon.