A double standard about collateral damage?

Haaretz - Israel News - Don t learn from the Americans:
"The strong do not generally torment themselves with moral quandaries during wartime, apparently because they do not feel that they have to gain the legitimization of the international public opinion."

Ze'ev Schiff writes an interesting article analyzing varying reactions to collateral damage and civilian casualties in anti-terror operations of France, Israel, Russia and the US.