Re-defining conspicuous consumption

Corriere.it:
"... a ceremony to lay the keel of a 134-metre yacht with seven decks and a small submarine capable of reaching depths of up to one hundred metres. The design has two helicopter platforms, a hangar for a private aircraft and a seawater swimming pool that can also be used for mooring small boats.The yacht will require a crew of about sixtyand delivery is scheduled for 2010."

An Italian shipyard facing declining orders for warships seeks new markets in catering to the yachting needs of people with net worth of a billion dollars or more, a tiny, but fast-growing segment of the population.