From Boob tube to YouTube, movie studios shift to web for bigger audience

Movie Trailers Bomb on the Boob Tube but Score Big Online - :

"In the world of online advertising, there's nothing quite like movie trailers. Apple gets upward of 2 million unique visitors a month for the trailer section of its website, which shows promos for everything from The Simpsons Movie to The Wind That Shakes the Barley. Not surprisingly, trailers also pull in large crowds on MySpace and YouTube; they're even a major draw for mobile users."

More evidence that there actually is some commerce in ecommerce. Movie studios are putting more emphasis on making trailers available on the web at the expense of television advertising. One reason, you can get people to watch much longer trailers (i.e., spend more time selling them on the idea of seeing the movie) at a reasonable cost.

Here's a link to the movie trailer-oriented website http://joblo.com/ mentioned in the Wired,com story.